Raising the Bar

Attracting young adult audiences to cultural institutions

Friday 22 March 2013, 6.00 pm to 7.30pm

State Library of Victoria, Conference Centre, Entry 3, Latrobe Street

Please join us for further discussion and drinks (at own cost) after this program at Father’s Office (map)

They come when they’re young. They come back when they’re older – with kids. But what happens in between? How do you attract and engage 18 to 40 year old visitors – sans kids –in our cultural institutions? Hear about three different public programs successfully bringing this audience back to our organisations and having fun.

Hamish Curry – State Library of Victoria.

Outside-in Cinema

Described by Time Out as ‘The perfect way to feel like you’re at an outdoor cinema without getting rained on.’ Outside-in Cinema has consistently attracted new audiences for free screenings in the Library’s Experimedia Courtyard.

Georgie Meyer and Lauren Ellis – Melbourne Museum.

SMARTBAR

SmartBar, an ‘up late’ event at Melbourne Museum, has succeeded in attracting the elusive adult audience, with the first one selling out days in advance. Discover what has attracted them back into the museum.

Katie Pahlow – Zoos Victoria

I, Animal 

I, Animal is a new adult’s only experience – part multi-media tour, part theatrical experience, part animal encounter at Melbourne Zoo. Find out how this experience has re-engaged young adults with the zoo and their place in the animal world.

This is a FREE EVENT bought to you by ENVI